Connecting people and memories through a love of fragrance

In 2017

Our house-proud founder Keely spotted a massive gap in the market for a premium scented wax melt brand that could make her home smell like her favourite bath bomb.

Armed with pure passion and excitement Keely started making her own from her kitchen in Bristol and began selling them through a Facebook Shop as well as working a full time job in recruitment.


By December, the shop was selling out within minutes of new stock being added.

Stock that would have taken Keely and her family all month to make and wrap by hand.

In 2019

It was time to start thinking about expansion, with a small warehouse and a growing team to help keep up with demand.

In March, Sassy Shop Wax became a limited company and everything got a bit 'official'.


Despite Covid 19, within the next year, Sassy now called home a 5,000 SQ foot commercial space, employed 20 members of staff and generated company record breaking revenues solely from online home fragrance sales every month

(And baby number 2 was on the way for Keely - This is where we are up to in the video!)

Despite rapid growth, every product was still made, wrapped and packed by hand by our small team in Bristol, using our own unique blend of wax, table top melters and tools you would probably find in most commercial kitchens.


Despite Covid 19 still causing mayhem, Sassy made some big moves yet again, launching Sassy Shop Bath, securing some big stockists such as BooHoo and Pretty Little Thing, developing a range of fragrance oils, and, you guessed it - We outgrew the warehouse! (This time putting in a mezzanine floor rather than moving completely.)

In a step to future proof our brand, we also made the decision to focus on our segment pots and phase out the snap bars that were central to our business. You can read all about why we made this decision here.


You will just have to watch this space to find out.